6 Reasons You Need a Company Store

Dec 06, 2021

As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and complet...

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6 Helpful Tips to Address Unhappy Customers

Sep 05, 2021

It’s the moment you dread. The phone call you don’t want to pick up. The review you’re scared to address. Responding to unhappy customers seems like a chore. It can be overwhelming...

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Imprint Everything: A Guide to Printing Methods

Jun 16, 2021

Once you’ve found the perfect promotional product for your business or organization, the next step is to emblazon it with your logo or message. Depending on the item, there may be multiple decor...

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Why You Need Promotional Products

Jun 09, 2021

In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest advert...

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6 Benefits of Customer Loyalty Programs

May 25, 2021

Everybody loves getting new business – it’s exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy into g...

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How to be an Empathetic Leader and Still Get the Job Done

Mar 07, 2021

Empathy is the ability to feel the same emotions felt by someone else. This trait allows you to feel pain for a friend whose going through a divorce, or excitement for a sister who was recently propos...

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What’s Up With Unboxing Videos? The Trend You Must Try

Dec 18, 2020

We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to product...

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The Power of Promo: Why People Love Freebies

Nov 26, 2020

Getting free items can feel like winning the lottery. Whether it’s a free sample at the grocery store or a free trial of your favorite streaming service, it is always exciting to get something f...

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Using Customer Profiles to Find the Perfect Promo Products

Sep 29, 2020

When business owners are asked about the customers they serve, many times, their response is: “Well, we serve everyone…” If a company served everyone, it would be impossible to bui...

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How to Work Smarter, Not Harder

Aug 16, 2020

Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're still ...

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How Promo Products Can Make a Lasting Impression

Aug 09, 2020

How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how you...

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Generation Z vs. Millennials: What’s the Difference?

Aug 02, 2020

We’re all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually de...

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16 Ways Color Affects Your Branding and Marketing

Jul 25, 2020

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your advanta...

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How Promo Products Can Tell Your Brand's Story

Jul 11, 2020

Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storytelli...

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5 Tips for Boosting Social Media Engagement

Jun 19, 2020

Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms are a...

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6 Books That Every Business Owner Should Read

May 07, 2020

As business owners, it’s crucial to understand the trends that affect your industry and your company. Each day, you consume an incredible amount of data, statistics, and research. However, it&rs...

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5 Simple Tips to Organize and Run Effective Meetings

Mar 25, 2020

If you work from 9 to 5, chances are you’ve sat in a meeting before. Whether it be a brainstorm session or roundtable discussion, it doesn’t matter the industry you are in, meetings are in...

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Your Brand Is Your Business - Market It!

Mar 04, 2020

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust wit...

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Sustainability & Environmental Responsibility: Why it Matters

Feb 26, 2020

As the reality of our planet’s changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 20...

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6 Tips on Professionally Reaching New Heights in 2020

Feb 18, 2020

Can you believe 2020 is here? We can’t either! With the new decade beginning, it’s important to take baby steps that will eventually help you reach your professional goals this year. Wheth...

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Customer Experience + Branding: The Relationship Goals of Marketing

Dec 23, 2019

Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand’s values. But the truth is, positive customer experiences can be diffi...

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5 Healthy Tips for Business Trips

Nov 17, 2019

So, you’re traveling for work again. There are only 365 days in the year, can you recall how many days you’ve been on the road? It doesn’t matter if you are traveling internationall...

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What Millennials Want (And How to Work With Them)

Sep 27, 2019

Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for le...

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3 Things Every Busy Professional Needs

Sep 13, 2019

If there’s one thing we never have enough of, it’s time. We haven’t quite figured out a way to freeze time yet, but we have found ways to save it. If you’re a busy professional...

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5 Invaluable Marketing Books to Help Grow Your Brand

Aug 30, 2019

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless resour...

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Advice for Getting the Most Out of a Business Trip

Aug 15, 2019

Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of business ...

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4 Steps to #Winning Social Media

Mar 11, 2019

Social media is one of the fastest growing and ever-changing media platforms in existence. What began as an online community for the younger generations, now encompasses billions of people across the ...

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Graphic Design Terms Everyone Should Know

Dec 15, 2018

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save you f...

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5 Ways to Boost Employee Morale

Dec 01, 2018

When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract and...

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Branding 101: What Makes a Brand Powerful

Nov 24, 2018

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, and t...

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How to Manage the Workload of a Leader

Nov 02, 2018

We all have a superstar in the office. They’re the ones who get all their work done before the deadline, befriend everyone in the office, manage an entire team, and still make it to the gym ever...

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How One Hour Can Determine Your Success

Oct 26, 2018

After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ave...

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Why You Should Be Having More Fun at Work

Oct 19, 2018

In the past, the words “work” and “fun” were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are enj...

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5 Fail-Proof Ideas for Your Business Instagram

Oct 12, 2018

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform have...

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Working With An Expert Matters

Sep 13, 2018

By Shannon Mayerl, President of Top Promotions In this age of technology, we have resources at our fingertips that can sometimes make us forget the advantages of working with an expert. Who hasn&r...

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Top 3 Ways to Integrate Promotional Items into Your Business

Sep 13, 2018

By Meghan Whalen Upon first consideration, promotional products may seem like an unnecessary expense, but the relatively small cost upfront will do a lot of leg work for you in the long run. No mo...

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Tips for Planning a Successful Tradeshow

Sep 13, 2018

By: Shannon Mayerl, President of Top Promotions For years our industry hosted a traveling tradeshow through the Mid-west in the fall. Year after year, we noticed (and vendors confirmed) that the b...

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The Importance of Policies & Procedures

Sep 13, 2018

By Shannon Mayerl, President of Top Promotions Some people think “What could be more boring than developing policies and writing the related procedures/instructions”? Yet developing an...

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6 Key Steps to Follow When Running a Meeting

Sep 13, 2018

By Shannon Mayerl, President of Top Promotions I have run thousands of meetings over the course of my career, frankly I wish there were fewer. My experience provided me an opportunity to mentor a per...

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How to Achieve an Employee Centered Culture

Sep 13, 2018

By Shannon Mayerl, President of Top Promotions Company culture is a hot topic right now. In my experience, there is a substantial difference between saying you have a great employee culture and ha...

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8 Key Steps for Successful Management Training

Sep 13, 2018

By: Shannon Mayerl, President of Top Promotions All too often an awesome employee is promoted to a management position and when they don’t do well, we wonder why did they fail at this when t...

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Adapting to Employees with Special Needs

Sep 13, 2018

By: Shannon Mayerl, President of Top Promotions In 2012, the company I work for was sold. We became a wholly owned subsidiary of a much larger organization, an organization with a mission to provi...

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4 Ways to Improve Communication

Aug 16, 2018

Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you’re at the mo...

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