By Meghan Whalen
Upon first consideration, promotional products may seem like an unnecessary expense, but the relatively small cost upfront will do a lot of leg work for you in the long run. No more wondering if your business card went right into the recycling bin. Consider your audience and provide items they will find useful that will keep your company at the back of their mind so the next time they need a service you offer, you get the phone call and your competitor does not!
Give your clients and prospects something unique
The options are endless. The lip balm, sun glasses, water bottle and tote bag you handed out at the golf outing will come in handy on a regular basis. Not only will the recipient think of you every time he or she reaches for that logoed water bottle between sets at the fitness center, but others will see your logo as well, and they may look you up to see what you do. The lip balm will most likely become a constant passenger in a purse or glove box and will always be available for quick reference. Choose items that are practical, portable, functional and convenient. Your customers will appreciate the thought, and your money will be well-spent. Promotional products are linked to customer loyalty, positive perceptions of businesses and increased community awareness of who you are and what you can do.
Outfit your team for success
Speaking of community, your employees who do work outside of the office can be fantastic walking billboards if you provide them with company branded uniforms. Not only will they be representing your company well by the quality work they are doing, but those who see them doing said work will know just where to go to get that same quality service for themselves. Be sure to include your phone number or website below your logo to make it just a little easier for perspective customers to reach out.
Showing your clients you care during the holidays
Let's not forget the holidays. Client appreciation is so important, and you want to give them something they will use. Consider a softshell jacket, a cozy hooded sweatshirt or maybe even a blanket with your logo. Your gift will be something they will use and appreciate, and your logo will be prevalent while doing so. Promotional products are not just for advertisement purposes. They are an excellent opportunity to demonstrate that you are thoughtful, intentional and generous in what you say and do for your clients.
Successful branding includes taking a few minutes to think about what you would like to give to get the results you need to further promote your reputation and quality. You will be glad you did.